Jayz launches his own cannabis brand

Jayz a 50-year-old American rapper and music mogul announced on 23 October that he is launching his first line of cannabis in a joint venture with Caliva, a California-based cannabis company. 🥬

The name of the company is monogram.

The company debuted its website and an Instagram account, providing fans with a first glimpse of the product. Accompanying the site was a playlist curated by Jay-Z on his streaming platform Tidal called "Monogram: Sounds from the grow room," featuring a group of artists such as Bob Marley and Amy Winehouse.

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